Marketing Plan For A Fine Foods - 1051 Words

Marketing Your Business Paper Introduction Every successful marketing plan has one thing in common, structure. Creativity among structure can prove to be quite beneficial for a business, such as Kudler Fine Foods, while traveling down that road to financial success and longevity. Within that research, or plan, one must collect, organize, and jot down any and all data pertaining to the market. Every successful business should begin their journey with a well-organized and structured plan that is mainly based on intensive research, competitive advantages and disadvantages, and of suspected outcome. Relationship Marketing Kudler Fine Foods’ goal, in relationship marketing, is to become a part of the community. Kudler should be known as the place where people want to go because they are friendly and provide great food. To incorporate relationship marketing Kudler Fine Foods will host special events at the store, like wine and cheese tasting. During these events there will also be sample stations for the customers to taste foods sold at Kudler Fine Foods. This will bring people from the community into the store to taste some of the fine foods offered at Kudler locations, and will be an outlet for consumers to leave their email and personal information, so they can be informed about upcoming events and store specials. This will help Kudler build a relationship with their consumers. The next step in building a relationship would be through social networking. Kudler willShow MoreRelatedKudler Fine Foods Marketing Plan937 Words   |  4 PagesMarket research is all about collecting informatio n to give Kudler Fine Foods insight into the minds of their consumers, understanding what they want and knowing what they think about Kudler’s products, service, and competitors. Having a marketing plan helps gain an understanding of the market trends and trends of the food and beverage industry. Kudler Fine Foods marketing plan will include strategic additions, such as the distribution plan and pricing and positioning of Kudler, as well as the level ofRead MoreKudler Fine Foods Marketing Research1284 Words   |  6 PagesKudler Fine Foods Marketing Research Kudler Fine Foods Marketing Research Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If aRead MoreCommunication Plan Kudler Fine Foods1312 Words   |  6 PagesCommunication Plan Team B University of Phoenix MKT/571: Marketing Kudler Fine Foods has decided to launch a product in both domestic and international markets. Kudler Fine Foods has determined that expanding their markets will allow domestic and international market growth generating an increase in profits. Many factors need to be considered when launching new products into domestic markets as well as international markets. Establishing a strategic communication plan will help the successRead MoreMarketing Research Paper for Kudler Fine Foods1286 Words   |  6 Pagesblock-quotes, so comments in those areas should be ignored.] Marketing Research Paper for Kudler Fine Foods Charmaine DuBray University of Phoenix Marketing MKT/421 Larry Rine May 03, 2010 Marketing Research Paper for Kudler Fine Foods Kathy Kudler used gourmet cooking as a way to relieve stress. But when she found shopping for the ingredients she needed entailed traveling to different locations, Kathy decided to open her own specialty food store that offered the convenience of purchasing theRead MoreUse the Virtual Organization Link on the Student Website to Access Additional Company Information on Kudler Fine Foods.1334 Words   |  6 PagesKudler Food’s Marketing Strategy Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat amp; seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s missionRead MoreMarketing Focus for Kudler Fine Foods1356 Words   |  6 PagesMarketing Focus for Kudler Fine Foods Virtual Organization Roslyn Broadhurst BSA/502 July 26, 2010 David Moore Abstract Kudler Fine Foods currently has three locations-La Jolla, Del Mar, and Encinitas-throughout San Diego, with a fourth location possibly in the company’s near future. The company maintains several systems including strategic plan, legal, finance and accounting, sales and marketing, human resources, and operations. This paper is an analysis of the marketing system for KudlerRead MoreMarketing Research Mkt.4211054 Words   |  5 PagesMarketing Research In the area of marketing and research development it is important to understand what goes into the process. â€Å"Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong and Kotler, 2009)†. Every buyer has there own specific needs and buying practices, so it is important to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifyingRead MoreKudler Fine Foods Paper938 Words   |  4 PagesMarketing Research Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and cheeses. Kudler’s mission is basically to provide the customers with the finestRead MoreKudler Fine Foods Virtual Organization1136 Words   |  5 PagesKudler Fine Foods Virtual Organization Name University of Phoenix MKT / 421 April 18, 2011 Instructor Kudler Fine Foods Virtual Organization In 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine FoodsRead MoreMarketing Research Paper – Kudler Fine Foods1064 Words   |  5 PagesMarketing Research Paper – Kudler Fine Foods University of Phoenix MKT 421 Allan Hopkins In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer